Edgewhere: Ensuring Data Integrity with Blockchain

In the fierce competition between companies to gain the trust of consumers, obtaining the consent of the interlocutor has become a key element of responsible communication. It has become crucial for organisations to abide by the stringent regulatory laws like GDPR in Europe and keep pace with consumers’ demands in attaining more power in the relationship they share with companies and their brands. This is where technologies like blockchain can make a difference. Blockchain has more to it than just cryptocurrencies. For the consumer, the blockchain is still too often reduced to the latter, and in particular to Bitcoins. While specialists know that this technology is inherently secure, the battle that some states or financial institutions are waging to pass off the blockchain as a source of dangerous abuses and promoting fraudulent behaviour can do collateral damage to the other types of blockchain, even though they are a part of a virtuous dynamic of reinsurance.

To put an end to these speculations, Edgewhere creates technological solutions for businesses that enable them to secure the use and integrity of customers’ individual data and improve consumers’ confidence through blockchain. Since “trust doesn’t exclude control”, Edgewhere also provides companies with the opportunity to give the power of control back to their customers over their data. Communication tools thus become a means of building trust and mutual respect, essential elements of a balanced, lasting and fruitful relationship.

“The adoption of blockchain comes with its fair share of challenges and costs for the general public. In our case, massive consumer support is one of the keys to the success of our consent management system. The more consumers there will be, the more businesses will be compelled to play the game, and the stronger the positive dynamic will become,” says Cyril Dever, CEO and chief innovation officer at Edgewhere. The company first revolutionised the world of personal contact data processing by inventing the principle of pseudonymised processing of client files; thanks to its tutsht^® service—a preventative and curative data processing SaaS solution. “No processing is now carried out without protecting the data from end to end. We never see the source data, our partners cannot reconstitute the files of our clients, and our clients recover encrypted data which can be decoded only by them. This is what guided our innovation. The consent management blockchain is just the logical extension of this conception,” he adds.